Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Digital Marketing Benefits Global online reach and visibility, Effective targeting, Increases results of offline marketing tactics Cost, Variety in digital marketing strategies, multiple content types, increased engagement, Analytics and optimization, Easy to start. How does digital marketing work? Digital Marketing is just not a trending marketing tool, it’s the most effective form of marketing that has been discovered to date. And the results are extremely visible. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.